Graphic Media Alliance

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11/14/2023

Biggest Factor to a New Rep’s Success

Source: Bill Farquharson, The Sales Vault, November 13, 2023

To someone who is just starting their career in sales, I have this to say: Work hard…really, really, really hard.

The single biggest factor to your success comes down to the amount of effort you put into the job. In fact, this is true for all sales reps no matter where they are in their career, but new most of all.

Not everyone is a natural born salesperson. Not everyone walks into the office and is handed a book of business because a legacy sales rep just retired. And no one finds immediate success. That means you will need to get there through hard work, diligence, curiosity, and drive.

The cool thing is, others will offer to help because they see you putting in the time. Effort is always rewarded. Plus, I guarantee you can’t fail.

How can I guarantee?

Because it’s failure only if you don’t try your hardest.

As a new sales rep, take advantage of the endless number of suggestions found via YouTube videos and written content from guys like me. It’s free, and each clip or article is a piece to the puzzle. Sit with an existing sales rep and ask for advice. Find out what your franchise or trade association has available for training. And read books on sales, business, and human interactions (i.e., non business books, too).

Finally, when you are ready to hit the phones, emails, and streets, hit them hard. While you can learn a lot from the resources in that last paragraph, actual sales activity will be your best teacher.

See, here’s the thing: There is no such thing as a natural born salesperson. All of us need to earn our success. No matter your personality type, a market awaits you.

It’s up to you to find it. Get started.

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

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